E-Learning Success at Telefonica



         This journal article is a little bit of a long read at 27 pages, however it examines the use of information technology in Human Resources Management, particularly with regards to e-learning. The authors examine the success that had been experienced with E-Learning at Telefonica, a large Spanish telecommunication provider.

         The authors discuss a variety of aspects that affect or are affected by E-Learning. The authors discuss what factors need to be considered when deciding upon a technology to use for E-Learning and computer based training:

a) Training objectives and student needs.
b) Period of validity for the knowledge to be transmitted.
c) Type of formative sessions to be followed and frequency of interactions with students.
d) Whether it is a complement or a total replacement of a [present] formative action.
e) Whether formative materials to be provided can be reused or have to be redesigned.
f) The number of students the formative action is addressed to.
g) Cost of the means and resources required, including software, computers and connection costs.
h) Student predisposition to use these technologies.
i) Level of trust in the technology provider and its technical support.
j) The technology and communications infrastructure existing in the organisation."


         The telecommunications giant has experienced enormous success with their e-learning initiatives, despite the fact that they have employees across multiple nations that are required to access the training material. This is a great example of the power that CBT and E-learning can have over an organization's effectiveness.

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